THE ELEVENTH THING:
THE STARBUCKS COFFEE SHOP
THE STARBUCKS COFFEE SHOP
The purpose of our project and analysis is to understand how Starbucks reimagined the role of the coffee shop on society and culture. By following the Starbucks coffee shop's development and evolution from its first store to the global empire that it has become today, our group aims to demonstrate the ways in which the Starbucks coffee shop developed its brand and gained unparalleled corporate success by establishing an environment that filled a previously absent cultural and psychological need for a comforting community outside of work and home.
On this website you can navigate through various pages that employ both written analysis and multimedia forms such as comparative images, short videos, and interviews to highlight the various elements of Starbucks and its brand that transformed society's engagement with the mass coffee shop. Our goal is that the progression of our website will allow the reader to naturally come to their own conclusion on how the Starbucks coffee shop transformed a customer experience of comfort and community into an accessible luxury and a ubiquitous third-place.
On this website you can navigate through various pages that employ both written analysis and multimedia forms such as comparative images, short videos, and interviews to highlight the various elements of Starbucks and its brand that transformed society's engagement with the mass coffee shop. Our goal is that the progression of our website will allow the reader to naturally come to their own conclusion on how the Starbucks coffee shop transformed a customer experience of comfort and community into an accessible luxury and a ubiquitous third-place.
Below is a video we filmed in addition to our research on Starbucks. Within this video we explored the layouts of different Starbucks stores, interviewed employees, and tried to capture the overall Starbucks experience. Enjoy!!
ABOUT US
WHITNEY FORD
Whitney is a senior at Stanford studying International Relations. Living in New York City her whole life, Whitney is most familiar with Starbucks coffee-shops in urban, high-traffic settings that contrast those found around the Stanford area. Additionally, Whitney also studied abroad in Barcelona Spain where she often felt at home at any Starbucks location–you can read about her experiences at Starbucks’ abroad on our website! |
PRIYANKA JAIN
Priyanka is a sophomore studying STS. She also serves on the board of Stanford Women in Business (SWIB) and has a strong interest in entrepreneurship and technology. Priyanka uses her experience with SWIB to understand the corporate strategy and institutional growth of the Starbucks Company. Priyanka also grew up in Seattle, the founding home of Starbucks, where she first-hand experienced the growth of Starbucks from a local coffee-shop into a global empire. |
SYDNEY MCLEISH
Sydney is a sophomore at Stanford studying STS. She uses her experience as a research assistant at the Stanford Interpersonal Perception and Communication Lab to understand the customer experience and Starbucks branding strategy. Sydney was also raised in a small community in San Diego, which has given her a unique perspective on the dynamic between Starbucks and local, family-owned coffee shops. |
JASMINE LI
Jasmine is a senior at Stanford studying International Relations and Art History. Growing up in Hong Kong and Beijing, China, Jasmine has a personal perspective on the globalization of American corporations such as Starbucks. As a frequent Starbucks customer herself, she also has comprehensive experience and familiarity with the loyalty programs and Starbucks iPhone app which she discusses on this website! |